RiverCity Festival!

So sales have obviously been way down since the release of my first book almost exactly a year ago.  I haven't had a lot of luck with the Philadelphia bookstores (the few that there are) so I thought I'd try a more fun, alternative route:  getting a table at a festival.  It was a decision I do not regret.

The festival was called RiverCity Festival and it was held in Fishtown, a neighborhood in northeast Philly.  I labored beforehand, making prints of select artwork and some mini-Rennie's out of Sculpey and acrylic (which later turned out to be rather fragile in over-eager children's hands). 

 I had originally requested to be near the kids' activities, but it turned out the kids's activities were what seemed like miles away from the other vendors (separated by the music stage and a large soggy field).  I brought my trusty sidekick (the boyfriend) who very nicely lent me his folding table and a couple chairs.  We staked out a shady spot right next to the facepainting, thinking this would provide maximum exposure.  It didn't.  Instead my table got totally sidelined by all the other awesome hands-on flashy balloon-draped activities and we were completely ignored (and freezing cold).  After much debate, I asked the proper authorities to be relocated and after inspecting several potential lots, settled on some prime real estate right on a corner near the informal "entrance" to the festival.  It even had a much bigger table and chairs that you were supposed to pay for (I guess whoever was supposed to be there had already paid.  Thanks mystery craftsperson!)  

After that, traffic grew exponentially.  All in all I broke even and may have even made a profit (which I then spent on Christmas gifts), got lots of exposure, and even a few cards from some helpful fellow artists.  Everyone was very encouraging.  But the best experience was every time a child picked up my book and read it--some didn't even want to put it down, and one boy was practically dragged away by his parents (kind of sad he was dragged away from a book, but what can ya do).  

All this made me realize I really need to get back my Etsy store.